Head of New Business Sales EU (m/f/d)
Lead VoCoVo’s European new business growth, winning major retail rollouts and building high-performing sales teams across Germany and the UK.
VoCoVo specialises in innovative communication solutions tailored for businesses, particularly within the retail sector. Our flagship products are designed to create a connected store experience, facilitating seamless communication among retail staff to enhance efficiency and elevate customer service. We empower teams to collaborate effortlessly and achieve their retail goals.
With over 250,000 users across more than 10,000 locations in 21+ countries, and recognition as one of the top 100 best small-to-medium size businesses to work for, join us on our journey!
Please note, Applications close on 4th January. We’ll review all applications after this date and follow up with candidates shortly.
Role Overview
As Head of New Business Sales EU (m/f/d), you’ll lead our European new business function, driving growth across Germany and the UK and helping some of Europe’s biggest retailers adopt VoCoVo for the first time.
Reporting to the VP of Sales EU, you’ll be accountable for delivering new revenue through enterprise customers, shaping our European new business strategy, and leading teams of Germany-based Senior Business Development Managers and UK-based Business Development Managers. Your focus is firmly on winning new logos and securing large-scale retail rollouts, playing a critical role in VoCoVo’s continued European expansion.
Please note, to apply for this position you must be based within a commutable distance to Dusseldorf and have the legal right to work in Germany.
What we're looking for
We’re looking for a commercially driven, people-focused sales leader who thrives on winning complex enterprise deals and building teams that consistently deliver new business. You’re comfortable setting direction, leading from the front when needed, and creating clarity, pace, and accountability across your teams.
You bring strong commercial judgement, use data to inform decisions, and work closely with Marketing, Product, and Client Accounts to ensure new customers are set up for long-term success.
Essential experience
10+ years in B2B sales, with 5+ years in senior sales leadership roles
Proven success selling to enterprise retail customers and closing high-value £/€ deals
Strong experience selling hardware and SaaS solutions across CAPEX and OPEX models
Background in retail technology or in-store solutions
Demonstrated success executing international new business and go-to-market strategies
Deep understanding of long, complex enterprise sales cycles (9–18 months)
Strong forecasting, pipeline management, and CRM discipline (HubSpot preferred)
Confident engaging and negotiating with senior and C-suite stakeholders
Fluent German and English
Nice to have
Experience opening new European markets
Experience scaling BDM teams in a high-growth environment
Understanding of European retail buying dynamics
What you'll do
Lead VoCoVo’s European new business sales across Germany and the UK
Build, coach, and inspire high-performing teams of Senior BDMs and BDMs
Own and deliver European new business revenue targets and pipeline health
Define and execute a clear, scalable European new business sales strategy
Drive consistent sales execution through coaching, forecasting, and process discipline
Lead enterprise deal strategy and support complex, high-value negotiations
Act as senior escalation point for strategic new business opportunities
Partner closely with Marketing to drive demand and pipeline generation
Work with Product and Customer Success to ensure strong handovers post-sale
Maintain high-quality data, forecasting accuracy, and pipeline visibility in HubSpot
Hire, develop, and retain top new business sales talent across Europe
Represent VoCoVo at key retail and technology events
Salary
Salary range: €135,000 - €150,000 base salary per year, plus commission.
Benefits
28 days holiday per year plus public holidays
Company organised events
Training & development opportunities
Apple MacBook, Wireless Magic Mouse and Keyboard, monitor and headphones
Diversity and Inclusion
At VoCoVo, we are dedicated to fostering a diverse and inclusive workplace where everyone feels valued, respected, and empowered to thrive. We welcome applications from individuals of all backgrounds and experiences. Our commitment is to create an environment that champions equity, innovation, and collaboration, ensuring all team members can flourish. Join us in shaping the future together.
We are also committed to ensuring an inclusive recruitment process, so please let us know if you need any reasonable adjustments at any stage.
Company Values
Embracing VoCoVo's 'VOICE' Values is important to us, shaping our collaborative and innovative culture.
VALUED
Our Colleagues, Customers, and Stakeholders are valued; treated with respect, empathy, and operate with honesty and integrity
ONE TEAM
Collaboration of all for VoCoVo’s happiness and success
INNOVATION
Our products are constantly evolving to tackle the pain points of retailers across the globe
CUSTOMER FOCUSED
Our customers love VoCoVo at every level, every interaction with us is frictionless, and we are integral to their operations
EMPOWERED
Our people are empowered to do the right thing and make decisions without loads of red tape
If you feel this could be the right fit, apply now!
- Department
- Sales
- Locations
- Dusseldorf
- Remote status
- Hybrid
- Yearly salary
- €135,000 - €150,000
- Employment type
- Full-time
- Working arrangement
- Hybrid - approx 2 days per week for team meetings or customer visits, 3 days per week from home
- Hiring Manager
- Martin Smethurst